Saatchi & Saatchi return for another Head & Shoulders photomatic

Paul and his team created their seventh photomatic for Head & Shoulders. Shot as a series of still images and composited into a 3D environment, this unique way of testing TV commercials has been developed by Paul and editor Mark Allin to give maximum creative flexibility in the edit. Here’s an example of the technique.

Posted: Wednesday, February 17th, 2010
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