BE THE ONE – CINEMAGRAPH

Earlier in the year, I was asked by my good friends at Salt TV to find a way to shoot and display online a cinemagraph for St. John’s Ambulance Brigade. The creative, by those clever chaps at Earnest, shows someone administering CPR while everyone around them is frozen to the spot.

My team and I delighted in solving the technical challenges of combining moving footage with frozen in time moments, like spilling water and dropping paper. However, the biggest challenge was how to perform a convincing CPR on an actor without breaking his ribs!