how we did it
The creative idea, to work across many channels and formats, required us to devise our shoot in a way that would give maximum flexibility when putting the ads together.
SCENARIO 2: CHAOS AT THE CAFÉ
Composited imagery for Flexible layout
“Not one to shy from a challenge Paul and his team shot both scenes over two days, and the slick operation ran like clockwork. Paul’s input and knowledge of combining a stills shoot and film shoot was invaluable and meant that the complex seemed a lot easier than it was.”
Ben Wood, Creative Director