As part of a DM campaign for St John Ambulance, the brief was to capture a moment in time as our hero calmly administers CPR whilst those around are frozen to the spot. Combining still and moving footage was the key challenge required for the production of a cinemagraph and lenticular.
The finished product, which looks deceptively simple, is a composite of almost forty layers incorporating different lighting set-ups.
DELIVERY DETAILS
DELIVERY REQUIREMENTS
TECHNICAL DETAILS
Cinemagraph
Shot on location
Action to show full duration of CPR sequence
HD stills captured at high frame rate for print and motion
Lenticular
Shot with a mixture of flash and constant lighting
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