A photographic production on a large scale, working alongside branding agency, JDO. Models with hair from the palest blond to the darkest brown were photographed in complementary poses. Closeups of the hair were also required for colour referencing.



THE LOOK
























We handled the casting of 25 models matched with 25 different hair colours. Lighting and profiling ensured the colour accuracy from dyeing through to GMG certified proofing.


















“Paul Winter & Co are a highly organised team who deliver great results, on brief and with creative flair. Paul has an eye for detail and a talent for getting the best out of the subject.”


Nikki Jackson | Account Director JDO










DELIVERY REQUIREMENTS

TECHNICAL DETAILS

25 model shots for front of pack

Daylight balanced reference lighting

Key visual

Guaranteed accurate colour matching

Product packshots

In-house CMYK conversions

Instructional guide application shots

GMG certified proofing

BTS film




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