This eye-catching campaign for Optrex went out as a side by side print ad and online. Viewers were invited to ‘switch on to show-stopping eyes’. Our job was to find the prettiest peepers around and make them look simply dazzling.






Optrex Side by side


Optrex Side by side




The finished images combined high definition photography of our chosen model with layers of ‘sparkle’ captured in camera. The simple, elegant treatment enhanced the eyes natural beauty.






Optrex Side by side


Optrex Side by side


Optrex Side by side


Optrex Side by side

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THE CASTING












Casting ‘under a microscope’ was crucial to the success of this ad. This was our shortlist.




DELIVERY DETAILS



DELIVERY REQUIREMENTS

TECHNICAL DETAILS

Photography for print and digital campaign

Pre/Post production

2 x CMYK print ad

Retouching and compositing

1 x Interactive digital animation

After effects

Media hosting for 20,000+ daily hits

HTML 5 coding




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Call +44 (0) 1273 730888
or email : [email protected]




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