This eye-catching campaign for Optrex went out as a side by side print ad and online. Viewers were invited to ‘switch on to show-stopping eyes’. Our job was to find the prettiest peepers around and make them look simply dazzling.
The finished images combined high definition photography of our chosen model with layers of ‘sparkle’ captured in camera. The simple, elegant treatment enhanced the eyes natural beauty.
Casting ‘under a microscope’ was crucial to the success of this ad. This was our shortlist.