A photographic production on a large scale, working alongside branding agency, JDO. Models with hair from the palest blond to the darkest brown were photographed in complementary poses. Closeups of the hair were also required for colour referencing.
THE LOOK
We handled the casting of 25 models matched with 25 different hair colours. Lighting and profiling ensured the colour accuracy from dyeing through to GMG certified proofing.
“Paul Winter & Co are a highly organised team who deliver great results, on brief and with creative flair. Paul has an eye for detail and a talent for getting the best out of the subject.”
Nikki Jackson | Account Director JDO
DELIVERY REQUIREMENTS
TECHNICAL DETAILS
25 model shots for front of pack
Daylight balanced reference lighting
Key visual
Guaranteed accurate colour matching
Product packshots
In-house CMYK conversions
Instructional guide application shots
GMG certified proofing
BTS film
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