This eye-catching campaign for Optrex went out as a side by side print ad and online. Viewers were invited to ‘switch on to show-stopping eyes’. Our job was to find the prettiest peepers around and make them look simply dazzling.
![Optrex Side by side](https://www.paulwinter.co.uk/wp-content/uploads/2016/07/optrexeyes-before.jpg)
![Optrex Side by side](https://www.paulwinter.co.uk/wp-content/uploads/2016/09/optrexeyes-after2.jpg)
The finished images combined high definition photography of our chosen model with layers of ‘sparkle’ captured in camera. The simple, elegant treatment enhanced the eyes natural beauty.
![Optrex Side by side](https://www.paulwinter.co.uk/wp-content/uploads/2016/07/EURO_Optrex-064-BOKEH.jpg)
![Optrex Side by side](https://www.paulwinter.co.uk/wp-content/uploads/2016/05/optrexCloseup.jpg)
![Optrex Side by side](https://www.paulwinter.co.uk/wp-content/uploads/2016/05/blooooom.jpg)
![Optrex Side by side](https://www.paulwinter.co.uk/wp-content/uploads/2016/05/bloom.jpg)
DELIVERY DETAILS
DELIVERY REQUIREMENTS
TECHNICAL DETAILS
Photography for print and digital campaign
Pre/Post production
2 x CMYK print ad
Retouching and compositing
1 x Interactive digital animation
After effects
Media hosting for 20,000+ daily hits
HTML 5 coding
NEED MORE INFORMATION