This eye-catching campaign for Optrex went out as a side by side print ad and online. Viewers were invited to ‘switch on to show-stopping eyes’. Our job was to find the prettiest peepers around and make them look simply dazzling.
The finished images combined high definition photography of our chosen model with layers of ‘sparkle’ captured in camera. The simple, elegant treatment enhanced the eyes natural beauty.
DELIVERY DETAILS
DELIVERY REQUIREMENTS
TECHNICAL DETAILS
Photography for print and digital campaign
Pre/Post production
2 x CMYK print ad
Retouching and compositing
1 x Interactive digital animation
After effects
Media hosting for 20,000+ daily hits
HTML 5 coding
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