how we did it
The creative idea, to work across many channels and formats, required us to devise our shoot in a way that would give maximum flexibility when putting the ads together.
SCENARIO 2: CHAOS AT THE CAFÉ
![](https://www.paulwinter.co.uk/wp-content/uploads/2016/08/moneypenny_cafe.jpg)
Composited imagery for Flexible layout
“Not one to shy from a challenge Paul and his team shot both scenes over two days, and the slick operation ran like clockwork. Paul’s input and knowledge of combining a stills shoot and film shoot was invaluable and meant that the complex seemed a lot easier than it was.”
Ben Wood, Creative Director
Earnest
The original Visuals
![](https://www.paulwinter.co.uk/wp-content/uploads/2016/07/cafe.jpg)
![](https://www.paulwinter.co.uk/wp-content/uploads/2016/07/bus.jpg)
The colourful cast
![](https://www.paulwinter.co.uk/wp-content/uploads/2016/08/MP_1.jpg)
![](https://www.paulwinter.co.uk/wp-content/uploads/2016/08/MP_2.jpg)
![](https://www.paulwinter.co.uk/wp-content/uploads/2016/08/MP_3.jpg)
![](https://www.paulwinter.co.uk/wp-content/uploads/2016/08/MP_4.jpg)
![](https://www.paulwinter.co.uk/wp-content/uploads/2016/08/MP_5.jpg)
![](https://www.paulwinter.co.uk/wp-content/uploads/2016/08/MP_6.jpg)
![](https://www.paulwinter.co.uk/wp-content/uploads/2016/08/MP_7.jpg)
![](https://www.paulwinter.co.uk/wp-content/uploads/2016/08/MP_8.jpg)
NEED MORE INFORMATION
DELIVERY DETAILS
DELIVERY REQUIREMENTS
TECHNICAL DETAILS
2 Scenarios
50 composited & retouched elements
Stills & moving
Flash & constant lighting
Cinemagraphs
Edit, grade and visual effects
Different online formats
HTML5 and encoding